In all honesty, I like the Pepsi redesign. I think it’s a good way to differentiate some of their products because they now have so many of them that even something as distinct as a different sized “wave”/”smile” might help a little bit. I mean, with Pepsi, Dt. Pepsi, Pepsi w/Lime, Pepsi w/Lemon, Wild Cherry Pepsi, Pepsi Max, Pepsi Vanilla, and probably others, I end up standing and staring at them in the store simply looking for regular Pepsi. I’m kind of hoping that even the subtle change might be enough to help differentiate them.

Then again, I don’t actually buy Pepsi (or pop in general) very often, so it doesn’t affect me a ton in the first place.

I’ve never been a Mountain/MTN Dew/DEW fan, so I’m also sort of unconcerned about that change. But I think there’s something to be said about the simplicity of it. Then again, I know very, very little about design, so that probably doesn’t mean much.

Good post though Holli. It’s an interesting question because brand redesigns can always be a dividing subject for people, and I love posts that actually make people think about their own opinions rather than simply reading others.